Magnetic cash was born in Argentina more than 20 years ago. It was created by the owners of “Le Park Entretenimientos”, a FEC chain that is still operating and growing, despite the ups and downs of the argentine economy. Tired of the work that the token operation required, the lack of control on their staff and the lack of information for decision-making, they used their technical knowledge in programming and decided to create their own cashless system. Seeing that several of their colleagues liked the product and wanted to buy it, they began upgrading it so that they could sell it in Argentina. It was an imminent success and they decided to start selling it in Latin America and then to the world, starting to attend different exhibitions, like the IAAPA Expo for 18 consecutive years.
We are a company focused almost exclusively on FECs and small operators. As it has no monthly fee and is an easy system to install and use, a large number of operators who want to update their current system choose us to implement a new cashless system. Our product always seeks to be the simplest and at the same time the most efficient and durable. We are constantly introducing innovations for FEC operators, and we manage to satisfy their needs, using all the new technology available.
The product is one hundred percent created by FEC operators for FEC operators, perfectly understanding their needs. All products, prior to their launch, are exhaustively tested in their “Le Park Entretenimientos” operation. Over the years, new technologies have made products evolve, such as mobile apps, NFC technology, touch screens, and all these technologies have been added to our products keeping an eye on the most important, our customers.